Headlines And Pay-per-click Campaign Management

Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them. Salesmanship in print is advertising. The same language used for selling or persuading someone to buy your product via the phone or in person, is the same language to use when composing your Google ads. In advance of writing your ad copy use this exercise: Tell someone who might want to buy your product all about your product. Watch for their responses of interest, such as raised eyebrows and leaning forward, then take note of what you said to elicit that response. These things you said, will also help your army of Google ads get their foot inside the door. The challenge you face will be fitting it in to the limited space. Your character limitations are: 25 letters and spaces for your title, 35 for each of the two lines of the body and 35 letters and spaces for the displayed URL. These are you limits. But that is ok! You have a relatively uncomplicated goal; be straight-forward; plain and pertinent. Literary folks with  or even MBAs generally have serious marketing disabilities. For advertisers academics can be more of a hindrance than a help. It doesn't take a literary genius. Common language is more what Google ads are like. No need for fancy talk. You want to communicate with your customers in a comfortable easy manner. That is what will make him want to click. As in printed ad and on web-page, the headline is the greatest asset in garnering responses. In that minute moment of time it takes to read the headline copy your customer first begins to decide whether you are truly relevant. Start with that keyword your customer just typed in and fit it into your headline. That will be the first signal to him that you're truly relevant. This means that you'll want to create enough different ad groups that each of your major keywords can have an ad of its own. Perhaps you sell customized power supplies. Your potential customers are going to use any one of many different pathways to you. He could use "adaptors" for a search term. He may use the term "power supplies". He may type "transformers" in to the search box. The thing to do is click on over to your favorite keyword tool, like Wordtracker, or maybe you have some keyword generating software. When you are there you will find all the major variations and related keyword terms for your niche market. Your next step will be to divide them up into sub sets for grouping to match specific ads. Such as: Custom Power Adaptors Record-Speed Custom Production Time Get a Full Quote in 1 Business Day adaptor adaptors ac adaptor power adaptor custom adaptors Custom Transformers, Fast Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less transformer transformers power transformers electrical transformers voltage transformers Power Supplies to Order Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less power supply power supplies switching power supply dc power supplies ac power supply They are not flashy ads, right? They aren't heaped with gushing verbiage; in actuality, to people like you and I they are most probably boring. They should be. They're not directed to you and I. This is a company that aimed at engineers, therefore their ads use the terminology that engineers can understand, connect to, and recognize. They reflect their targeted customer well. Plus, they have a good CTR. The formula for success is this: use your major keyword in the headline, and create as many unique ad groups as necessary to keep them all relevant.