Food Franchise in India

The word food is a necessity for all forms of life. As the trends are changing adaptability and change in different cuisine is happening at a very fast pace. In the past decades in India, we have seen loads of new chains related to food are opening with unique concepts . Food Franchise in India is one of the major sectors that is constantly boosting growth .The key reason for such strong sentiments for food franchise in India is due to entry of major food joints from International world. Trends are changing in India; Young generation is focusing high jobs against small business, because it includes good money with no risk factor. There thinking, adaptability to different forms of food has changed. Small Business in food franchise in India is also targeting this business platform. Food Franchise in India attracts small scale investors as it involves less risk, experience to enter into this field. Companies or brands already in sector provide technology, technique, standard menus and above all their brand value and recognition for new and existing customers. As the cost of establishing food franchise in India is just similar to your budget of opening any outlet in your own brand. The word brand creation or establishment in itself is a big expense. Food Franchise in India saves the investors or franchisee advertisement cost to a certain extend or could be called minimizes the advertisement cost as it gets shared with the brand and the its current franchisee. Menu and the food quality standards are already set. Operations, Management, Manpower training etc are already handled and trained by the principal brand .Quality checks are handled and coordinated with expert advice of the principal brands as well. Suitability, Viability, Breakeven and locations are preselected and evaluated by the brand itself. As the experience of running and operating the outlets is much greater and bigger for these brand s .Food Franchise in India was not adapted well by the franchisors in the earlier phase of growth, as Franchisors found it quite tough to share the responsibility of its brand establishes with someone else. But later due to change in time and thinking of people, the acceptability turned from negative to positive. Systems were adapted by the franchisors in food franchise of India to safe guard their interest and brand value. But these expenses paid a lot to some small brands, which turned big by their presence in pan India market.